The Way to Increase Your Website Search

Ensuring your search engine makes it as simple as possible for the customers is business-critical. It’s also quite hard – search engines demand a good deal of attempt to keep them up and can cost a great deal of money.

For example: on Monday 12th December 2005, I wanted to obtain a copy of Jamie Oliver’s new cook book Jamie’s Italy from amazon.co.uk. Thus, I went into the “Books” section of the site and then searched for “olivers italy” and those 9 items seemed on the results page:

1. “The American Tractor” by Patrick W. Ertel

2. “A Garden in Lucca: Finding Paradise in Tuscany” by Paul Gervais

3. “History in Exile: Memory and Identity at the Borders of the Balkans” by Pamela Ballinger

4. “Oliver Tractors” by Jeff Hackett, Mike Schaefer

5. “Wyoming (Moon Handbooks S.)” by Don Pitcher

6. “Wines of Australia (Mitchell Beazley Wine Guides)” by James Halliday

7. “All Music Guide to Jazz: The Definitive Guide to Jazz Music” from Ron Wynn (Editor), et al..

8. “Larousse Gastronomique: The World’s Greatest Cookery Encyclopedia” by Prosper Montagne

9. “The Teacher’s Calendar: The Day-By-Day Directory to Holidays, Historical Events, Birthdays and Special Days, Weeks and Months” from Holly McGuire (Compiler), et al..

The publication of Jamie Oliver did not seem anywhere though it’d been Amazon’s 3rd publication in the past 24 hours.

The difficulty was that I’d typed “olivers italy”, rather than “oliver’s italy” (that could have returned Jamie Oliver’s in the peak of the search results list). That missing apostrophe was that neglect, fall over and it took to splutter.

So – if Amazon can not get it done, it has to be impossible?

Incorrect – here girls at Amazon & that the boys can – and should have considered.

Two Kinds of problems

There are two Kinds of issues that a user may experience when they Are Looking for something:

– User-error – that the proper search term is entered wrongly (i.e. the consumer plans to input a search phrase that could cause the search engine to yield results which are related to their own demands, however they input it incorrectly).

– Search engine mistake – that the incorrect search phrase is entered (i.e. the user enters a search phrase the search engine doesn’t relate to their demands).

User error

People enter the search phrase that is correct because they

– Do not understand how to describe it.

– Have made a typing mistake

It is important to realise there are millions of possible clients who can not spell. By way of instance, a 2003 survey of this literacy (i.e. studying and writing) estimated that there were 16 percent of English adults (aged 16 to 65-year-olds) had literacy amounts no greater than those expected of an 11 year old (origin: The Skills for Life Survey).

Let’s not forget that in accordance with the British Dyslexia Association approximately 4 percent of the population are severely dyslexic and a additional 6% have mild to moderate dyslexia issues.

This usually means your search engine must account for individuals making fundamental spelling mistakes that are knowledge-based.

Your search engine should account for men and women that understand how to spell what they’re searching for, but make mistakes. Of typing mistake the categories are:

– Characters near one another about the keyboard being entered wrongly (either instead of – in addition to – the right letter). For instance: wrong/wring ; for/dfor.

– Characters. For example oliver’solivers that is /.

– Characters. Impossible/imposssible.

– Characters. For instance: disaply/display ; being/ebing.

Your search engine should enable folks to create these errors and return relevant and useful outcomes.

Though we’ve named these kinds of problems ‘User mistake’, in case your search engine fails to return information that it is being looked for by the consumer is, obviously, not theirs and your error!

Search engine mistake

If folks enter the term it’s just wrong because it has not been anticipated by you. Expect many search terms and you need to plan to cover as many bases.

What to do

To making your search engine perform the steps are easy:

– Sit down and make a list of all of the spelling mistakes, typing errors and other search phrases which you believe could be related to your website (e.g. really examine your computer keyboard and think of what letters are near one another).

– Ask people in your business to produce lists.

– Do a little research in to what search phrases people are using in your website (e.g. interviews, searches, check your search engine optimization, etc..)

– .

And that is it. You now have optimization.

Other ideas

– Improvements in word processing applications have made people lazy typists. Software which auto-corrects typing mistakes and lots of spelling means that individuals are made to review and adjust their work. It follows that men and women are currently getting out of their habit of spelling/typing that is exact. Thus, when they go from an auto-correcting surroundings (and on a web site, by way of instance) they’re more inclined to create – and less inclined to notice/correct – mistakes!

– Search results pages must display the search phrase that the user input in big text (e.g. 28pt). This will help people spot any accidental errors.Results pages must also give the phone numbers for client enquiries/assistance. For more details about dance mat typing with goat, check out Mat’s Club.